About

A studio for the next hundred years of cinema.

Manifesto

Lunapark is an AI-native production company — a place where filmmakers, technologists and artists build work that could not exist a year ago.

We treat generative craft as a new camera: another way to see, another way to light, another way to move. It doesn't replace the director. It doesn't replace the writer. It expands what they can imagine, and it shortens the distance between a first sketch and a final frame.

We make commercials, music videos, films and television. We take briefs from global brands and blank pages from independent artists with the same seriousness. And we make them for anyone who wants to build the future of image, not chase it.

48Projects delivered
2Offices
12Represented directors
9Countries shot in
Principles
01

Story first

Tools change; story doesn't. Every project starts with a script, a treatment, a feeling — never a prompt. We build the idea until it can survive any medium, and only then decide how it should be shot, animated or synthesized.

02

AI as a camera department

Generative models sit alongside DPs, editors and animators — a new department, not a replacement. Our creative technologists sit on set, in the edit and in the color suite, so the tools serve the frame instead of dictating it.

03

Made with, not made by

We collaborate with filmmakers, writers and artists as co-authors. Their name goes on the film. Our job is to give them the crew, the budget and the pipeline to make the thing that only they could make.

04

Craft at every layer

Color, sound, edit and grade get the same attention as any traditional post house — because the audience feels it. We finish inside the studio: online, sound design, score and delivery, all under one roof.

05

Rights and provenance

We license our data, credit our contributors and sign every frame. Talent, likeness and voice are only used with contracts in place — for our own originals and for every brand we work with.

06

Small crews, big ambitions

Ten people on the ground can now do the work of fifty. We keep crews lean, decisions fast and the day rate honest — so more of the budget lands on screen.

Timeline

Three years, one direction.

  1. 2023

    Studio founded

    Lunapark opens in Brooklyn with a founding team of eight — filmmakers, engineers and producers from film, ads and research labs.

  2. 2024

    First brand work ships

    Six campaigns across fragrance, automotive and tech. Debut music video hits 40M views in its opening weekend.

  3. 2025

    Originals slate begins

    Development on three original shorts and one limited series. First festival premiere at SXSW.

  4. 2026

    London opens

    European office launches. Roster expands to a dozen represented directors across four disciplines.

Team

Alex Ren

Founder & Executive Producer

Former head of production at a global commercial house. Ten years shooting brand film in Shanghai, London and LA.

Mira Halden

Head of Film & TV

Development and financing for original features and limited series. Previously at A24 and Film4.

Jonas Weiss

Head of Advertising

EP for global campaigns across automotive, fashion and tech. Cannes Lions and D&AD jury alum.

Yuki Tan

Head of Creative Technology

Builds the studio's generative pipeline. Ex-Runway, ex-ILM. Writes tools that artists actually want to use.

Sam Okafor

Head of Post

Colorist and finishing supervisor. Twenty years across commercials, features and long-form documentary.

Priya Vale

Executive Producer, Music

Music video EP for major labels and independent artists. Runs our music and performance slate.